WHAT I CAN BRING TO YOUR BUSINESS

• Research, write, and refine all content formats, including long-form articles, bite-size snippets, email sequences, guides, scripts, and infographics

• Create and manage brand voice guides, grammar stylebooks, and production workflows to ensure consistency and excellence across all platforms

• Work with freelance and in-house content creators across time zones and countries, providing developmental and structural feedback to boost the impact of published work

• Own the editorial calendar and production workflow to meet tight deadlines and consistently publish across all channels 

• Collaborate successfully (and cheerfully) with in-house teams like Demand Generation, Sales, and Product Marketing

• Leverage SEO and competitive data from tools like Semrush and GA4 to inform content creation, headlines, and on-page optimization

• Break down complex ideas or unravel complicated processes for clarity and simplicity, making difficult subjects easy to understand to target audiences

• Serve as the final editorial authority for customer-facing content to maintain a high level of accuracy and brand alignment

• Elevate AI-produced content by giving it a spark of humanity and grit, and a brand voice that doesn’t sound like everyone else out there
   

MY EXPERIENCE

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Head of Content / Editorial Director
Agorapulse | July 2022 to present

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• Lead the editorial direction and content strategy for the English-, French-, and German-speaking regions, guiding content creation to meet our high-quality standards and business objectives

• Serve as the final editorial authority for all our customer-facing content (such as landing pages, sales-enablement guides, pillar pages, and email sequences) to ensure clarity, accuracy, and brand voice adherence

• Copyedit and optimize content produced by other teams to make sure everything is aligned with our company-wide messaging, brand voice, and SEO best practices

• Perform quarterly content audits to optimize high-performing assets, and drive the comprehensive refresh or retirement of at least 20% of underperforming legacy content

• Remotely manage a multidisciplinary team across four regions and six time zones, focusing on boosting the quality and reachability of their content

• Manage and enforce the editorial production calendar across the editorial, video, and graphic design teams to ensure timely publication of high-quality assets

• Collaborate with the Demand Generation, Sales, Web Development, and Product Marketing teams to create engaging, shareable content that guides prospects through their buying journey
   

Wins:

• Wrote, edited, and published Competitive Conquest campaign assets (long-form guides, articles, and email series) that positioned Agorapulse superior to its competitors
  Results: First-page rankings in Google of Agorapulse over its top competitors. Specific pricing content outperformed the competition’s own pricing pages.

• Developed a complete content matrix detailing the required editorial depth and content formats for content related to our products
  Results: Grew the company’s audience by 27.88% and increased blog engagement by 33.18%

• Managed the video team in its YouTube strategy, driven by strong collaboration with the editorial team and a heavy focus on evergreen content
  Results: A  71% boost in engagement and 205% increase of organic traffic in 2025  
   

Managing Editor
Agorapulse | June 2021 to July 2022
 

• Owned and managed all aspects of the English-language blog content, serving as the final editorial gatekeeper from pitch to publication

• Performed structural edits, line edits, and optimization on all blog articles and case studies to ensure maximum clarity, helpfulness, brand voice adherence, and accuracy.

• Recruited and managed a team of freelance writers, providing detailed feedback and editorial direction to elevate the quality and consistency of their submissions continuously

• Created, managed, edited, and published long-form assets, including ebooks, in-depth reports, and agency playbooks

• Wrote strategic leadership pieces, thought leadership articles, and executive communications as required by the leadership team
   

Wins:

• Consistently published content that regularly appeared in the top search pages for competitive industry terms

• Produced and edited content that directly contributed to increasing content-sourced MQLs by 20% 

• Achieved a 95% delivery rate for cross-functional content requests by streamlining the editorial and content production workflow

• Wrote the company’s brand voice guide and grammar stylebook, defining the editorial standards for all content and corporate communications
   

Content Marketing Manager & Senior Content Writer
Agorapulse | January 2019 to June 2021
 

• Wrote, edited, and optimized all English-language blog articles and case studies, specializing in breaking down complex SaaS topics into clear, lead-generating content

• Proofread Spanish articles and publish them on the Spanish blog

• Kept current on industry trends for opportunities to create stronger content

• Recruited and onboarded writers for long-term engagements

• Collaborated with regional managers on translations/localizations of English content

• Promoted blog posts via multiple channels and via different tools

• Created and edited strategic, on-brand articles for Agorapulse-adjacent websites
   

Wins:

• Edited and optimized blog content to increase its organic traffic and improve rankings

• Developed editorial processes, from ideation to production, for the company

• Wrote the company’s brand voice guide and grammar stylebook
   

Content Creator and Writer
EnGenius Technologies | April 2018 to January 2019
 

• Wrote, edited, and published all content collateral for major product launches (e.g., website copy, data sheets, launch articles, and email sequences)

• Brainstormed, wrote, edited, and managed the production of long-form assets, including detailed infographics and ebooks, and ensured technical accuracy  

• Managed the company newsletter and blog, setting the editorial calendar and coordinating content contributions  

• Conducted in-depth interviews with product managers, field application engineers, and customers to write compelling, technical case studies

• Revived the company’s much-ignored legacy blog by editing and optimizing content to increase its organic traffic
   

Wins:

• Brainstormed, wrote, and mapped out a camping infographic for the RV ICP that successfully boosted business

• Wrote the WiFi Campaign Guide lead-gen magnet for the regional sales team members

• Created a complete content marketing launch plan for the company

• Revived the company’s ignored legacy blog and increased its organic traffic
   

Freelance Editor and Writer
Various Agencies | November 2016 to April 2018
 

• Researched topics in different industries, such as tech, real estate, and education

• Wrote, edited, and proofread articles for clients at a content marketing agency

• Organized content production schedules
   

Senior Content Editor and Writer
MarketingProfs | December 2010 to November 2016
 

• Coach fledgling marketers and seasoned professionals to produce shareable articles for the Opinions section of the MarketingProfs site

• Edited and proofread posts, and crafted headlines for the company's blog and website

• Maintained the editorial calendar

• Panned for writing gold in the editorial submissions inbox

• Wrote how-to articles and created visual content, such as illustrated slideshows based on MarketingProfs podcasts, classes, or articles
   

Editorial Assistant

MarketingProfs | February 2009 to February 2011
 

• Maintained and produced the Take 10 webinar series

• Wrote landing page copy and study sheets for each webinar

• Engaged with the MarketingProfs audience on social media channels

• Researched and wrote how-to guide and primers about the latest topics in digital marketing

• Edited, proofread, and coordinated e-books in the MarketingProfs store

• Edited and proofread in Adobe InDesign, Microsoft Word, and WordPress
   

ADDITIONAL SKILLS
 

• Bachelor’s degree in journalism from California State University, Fullerton

• English (native) and Spanish speaker (native) 

• Online courses regarding content creation, content strategies, and writing

• Familiar with AP Style and Chicago Manual of Style

• Experience with AI tools, such as ChatGTP and Gemini

• Certification in digital marketing, SEO research, and marketing writing courses