Content Strategist Experience | Veronica Jarski

Highlight Reel of What I've Done (and What I Can Do for You)

​

• Designed and scaled a full-funnel content strategy optimized to drive MQLs, SQLs, and revenue in competitive SaaS markets

• Achieved significant growth for the company, including a 205% increase in organic traffic from video and 27.88% audience growth for the blogs

• Remotely led and managed a multidisciplinary content team across four countries and six time zones to ensure fast, high-quality production

• Aligned content initiatives with executive vision, product positioning, and revenue teams (Demand Gen, Sales, and Product Marketing) to ensure company-wide messaging

• Expertly leveraged tools like Semrush and GA4 to analyze content performance, conduct quarterly audits, and strategically optimize or retire legacy content

• Break down complex technical ideas into simple, engaging, and on-brand content

• Developed and wrote brand voice and style guides, and regularly updated them
   

My Experience

​

Head of Content | Agorapulse | July 2022 to present

​

• Owned and aligned global content strategy with business goals and production positioning across English, French, and German regions

• Led and directed the editorial, video, and graphic design teams across four regions and six time zones to meet the publication goals in a fast-paced company

• Directed the creation and editing of customer-facing assets, including pillar pages, sales-enablement guides, landing pages, and email marketing sequences

• Created and implemented a comprehensive content matrix that mapped assets directly to all stages of the marketing funnel

• Utilized Google Analytics and Semrush to rigorously analyze content performance, conducting quarterly content audits to strategically optimize or retire at least 20% of underperforming legacy content
   

Wins:
 

• Designed and implemented a full-funnel content matrix, directly linking content assets to key stages of the buying journey for our customers

• Developed, edited, and published the Competitive Conquest campaign assets to position Agorapulse as a better option than our competitors.
  Results: First-page rankings in Google of our company over our top competitors. Some pricing content outperformed the competition’s own pricing pages.

• Grew the company’s audience by 27.88% and increased blog engagement by 33.18%

• Guided YouTube strategy, resulting in a 71% boost in engagement and a 205% increase in organic traffic in 2025 
   

Managing Editor
Agorapulse | June 2021 to July 2022
 

• Owned the end-to-end management of all English-language blog content, including planning, editing, and optimization for clarity, SEO, and adherence to the brand voice

• Created, managed, and published high-value content assets, including strategic ebooks, industry reports, and agency playbooks

• Managed a team of freelance writers, ensuring consistency in quality and output volume

• Wrote strategic pieces as needed, contributing to departmental objectives
   

Wins:
 

• Produced highly effective content that resulted in a 20% increase in content-sourced MQLs, demonstrating a direct impact on the sales pipeline

• Achieved a 95% delivery rate for cross-functional content requests, ensuring reliable support for Demand Generation and Product Marketing teams

• Developed the company’s definitive brand voice and wrote the brand and grammar style guide for internal and external use
   

Content Marketing Manager
Agorapulse | January 2019 to  June 2021
 

• Created and implemented editorial processes (from ideation through production) to ensure content quality and scalable output across the growing global content team

• Wrote, edited, and optimized English-language content that led to increases in organic traffic and improved SERP rankings

• Collaborated with writers on content translations for Spanish, German, and French regions

• Recruited new freelance writers and regularly managed the editorial team
   

Wins:

• Edited and optimized blog content to increase its organic traffic and improve rankings

• Authored the company’s first brand voice guide and grammar stylebook (and subsequent updates), setting the standard for all corporate communications
   

Content Creator and Writer
EnGenius Technologies | April 2018 to January 2019
 

• Write, edit, and create content collateral for product launches

• Manage the company newsletter and blog

• Create, write, edit, and manage infographics and ebooks

• Collaborate with product managers, field application engineers, and salespeople

• Create and maintain the editorial calendar

• Conduct interviews for case studies

• Create and write email marketing campaigns
   

Wins:
 

• Brainstorm, wrote, and mapped out a camping infographic for its RV ICP that boosted business

• Created and wrote the WiFi Campaign Guide lead-gen magnet for the regional sales team members, directly supporting demand generation efforts

• Developed the comprehensive content marketing launch plan for the company’s product initiatives

• Revived and optimized the company’s ignored legacy blog and increased its organic traffic, successfully increasing its organic traffic within nine months
   

Freelance Editor and Writer
Agencies | November 2016 to April 2018
 

• Research topics in different industries, such as tech and education

• Write, edit, and proofread articles for clients at a content marketing agency

• Organize content production schedules
   

Senior Content Editor and Writer
MarketingProfs | December 2010 to November 2016

​

• Coach fledgling marketers and seasoned professionals to produce shareable articles for the Opinions section of the MarketingProfs site

• Edit and proofread posts, and craft headlines for the company's blog and website

• Maintain the editorial calendar

• Pan for writing gold in the editorial submissions inbox

• Write how-to articles and create visual content, such as illustrated slideshows based on MarketingProfs podcasts, classes, or articles
   

Editorial Assistant
MarketingProfs | February 2009 to February 2011
 

• Maintain and produce the Take 10 webinar series

• Write landing page copy and study sheets for each webinar

• Engage with the MarketingProfs audience on social media channels

• Research and write how-to guide and primers about the latest topics in digital marketing

• Edit, proofread, and coordinate e-books in the MarketingProfs store

• Edit and proofread in Adobe InDesign, Microsoft Word, and WordPress
   

Additional skills and education
 

• Bachelor’s degree in journalism from California State University, Fullerton

• Native English and Spanish speaker, able to read basic French

• SEO certifications from Semrush

• Online courses regarding content creation, content strategies, and writing

• Adept in leveraging Generative AI (e.g., Gemini, ChatGPT) for efficiency gains in content ideation and draft production while maintaining strict quality control and brand alignment

• Tech/tools: Semrush, GA4, WordPress, Agorapulse, Trello, Asana, Canva